PJM STUDIOS / INSIGHTS
Written because
a client asked first.
Practical articles, guides and honest answers created from the real questions we get from business owners, about websites, marketing, automation and what actually works.
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7 practical reads for your business.
Nobody knew what the agents were doing
Three separate stories landed on the same Wednesday. The thread running through all of them is not that AI is dangerous. It is that the people running these systems did not know what they were up to, and that has a practical consequence for anyone letting software near their business.
No one claimed the listing, so the restaurant got marked permanently closed
A real client, a real restaurant, and a status change nobody made. What happened when an unclaimed Google Business Profile got flagged closed mid-season, and what it cost before anyone caught it.
matters.
Why your website is slow, and why it matters more than your designer thinks
Speed is not an engineering vanity metric. It is a conversion problem, a search problem and a credibility problem, and the causes are boringly predictable across almost every site I audit.
What a fractional CMO does in the first ninety days
Week by week, what the work actually looks like, what should exist by the end of it, and the honest failure modes. Written mostly so you can tell whether the one you are talking to knows what they are doing.
The five things a small business should automate first
Not the fashionable ones. The five that are quietly costing you a day a week, in the order that pays back fastest, with an honest note on what each one actually costs to build.
Sources · Your website
Trusted information
What AI search actually looks at when it decides who to cite
Answer engines do not rank pages, they assemble answers out of passages. That difference changes what you should be doing to your site, and most of the advice going around has not caught up to it.
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